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Setting Clear App Goals and Objectives: 4 Simple Steps

March 15, 2023 | Mobile App
Defining App Goals and Objectives

The mobile app development industry has grown fast. But developing an app is not an easy task. You need a plan and a strategy from the beginning to the end when the app is in your hands. A good plan and strategy are the processes that lead your app to success. However, you don’t build an app just to run it on mobile devices, you build it for a purpose. So, you must define the purpose and your app’s goals and objectives. In other words, defining what your app will do for users and what you want to achieve is important. 

Here is what you need to consider when defining app goals and objectives: 

  • Define your target audience 
  • Define your purpose 
  • Define key performance indicators 
  • Define goals and objectives 

1. Define Your Target Audience 

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Defining your target audience is the first step you need to take in creating an app that will meet users’ requirements and needs. You need to define who will be using your app from day one. The target audience can tell you more than demographics on how your users will likely be. It tells how your app should be created and the features you should include. So, understanding your target audience will help you customize the design and communication and provide users with a unique app. 

2. Define Your Purpose 

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Knowing why you’re developing an app and its purpose is very important. Without a clear purpose, it’s difficult to establish what your app should be like. Without a purpose, you can’t create a user-friendly and goal-oriented app. When defining your app’s purpose, you need to answer some questions: 

Why are you building this app? 
What problems will this app solve? 
Why is this app important for users? 
What makes your app stand out? 

By answering these questions, you will know why you’re building your app and its goals and objectives. 

3. Define Key Performance Indicators

In every process, you must measure the data and obtain an understanding of your progress. Similarly, identifying the KPIs for your mobile app on time gives you the clarity to decide on app features. Some features must be included in the initial release, while you can include others when you make updates. KPIs, give you total control over your product and help you prioritize your features. 

4. Define Goals and Objectives 

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After understanding your target audience and knowing the purpose of your app, you can define the goals and objectives of your app. A mobile app has some main objectives and goals: Growth, Engagement, and Brand Awareness. 

  • Growth 

Businesses can more effectively reach everyone in their target market using a mobile app. It can reach more consumers over a wider range of time and space. Additionally, once your target market accepts your brand, they will remember you and use your app more frequently, which will help you develop your user base. 

  • Engagement 

When you build an app, you want people to use it. A good mobile app will give users reasons to return to your app and have more engagements. To measure user engagements, you can use app downloads, active users, average visit time, and retention metrics. 

  • Brand awareness 

The goal here is to get your product or brand known. A quality and unique mobile app can be used to increase brand awareness. Every time users open their phones, your app is on their screen. This increases brand visibility, which will improve the customer base. 


As mentioned above, building an app is not easy. You may have a great app idea but can’t create one overnight. However, defining app goals and objectives is the starting point, so you know where you’re headed. Also, you need a strategy and a good app business plan to continue the process. 

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