Nowadays, having an email address is important because it’s our online identity; we use them for personal or work purposes.
Email addresses are a necessity for businesses. Every business uses email to contact potential or existing clients and build an online relationship with them.
Many companies, especially the small ones, choose a random free email service, such as Gmail or Hotmail, because they think email doesn’t matter. But that’s not true. A good email address can make a business look more trustworthy. That’s why it’s important to have a customized email address. What does that mean? Here’s when a domain comes in. So, when you ask if you need a domain email address, the answer is simple “Yes.”
Using a domain email address instead of a free email service can be the difference between your business being taken seriously or your emails jumping to a spam folder.
So, let’s put our thinking caps on and explore the following points of interest in this article.
- What is a domain?
- The Power of a Domain Email Address
- Why It’s Important to Have a Professional Email Address
1. What is a Domain?
In simple words, a domain is the name of a website. It’s what comes after “www” in a web address. And also, a domain is what appears at the end of your email address; it comes after “@” in an email. When someone asks how to find you online, a domain name is what you tell them. If you’re using a domain for business purposes, the domain name can be your company’s name. When using your business’s name for the domain and creating an email address, mix it with your first or last name or even initials. For example,” yourname@domainname.com.”
You can also choose the domain extension you want your website or email to have. Domain extensions are the last part of a domain name. For example, “.com, .net, .edu,” etc.
Now that you understand it, let’s see why you need a domain for an email address.
2. The Power of a Domain Email Address
One of the challenges that businesses face is establishing credibility. It’s very important to look like a serious business to potential clients. But with the competition and everything, it’s difficult for companies to gain trust. So, what does make a business look real? It’s simple. Every company needs a business name and logo. But that’s not it. Nowadays, companies need a website to look legitimate. The website could be a domain name, for example, “yourcompany.com.” The domain name is the face of your business.
Another identity that can make a business look real and trustworthy is a domain email address. But what is the power of a domain email address? An email address like “yourname@yourdomain.com” looks much more professional than “yourname@gmail.com.” It’s that simple. Because everyone can create an address on free email services like Gmail or Hotmail, and they can use your name. So potential clients can’t confirm that you are who you’re saying you are unless there’s an email address to confirm it. A domain email address is personalized and can only be used by your company members.
Not being willing to invest in a domain email address may make you look like you’re not serious about your business.
3. Why it’s Important to Have a Professional Email Address
Take the examples we mentioned above, email addresses like “yourname@yourdomain.com” and “yourname@gmail.com. ” Which one would you like to show up in your inbox? The chances are the first one. Of course, we are not saying that addresses that come from Gmail or other free email services are not serious, but they’re fine for personal use, while for business purposes, a domain email would be more appropriate.
There are many reasons why it’s important to have a professional email address; here are some of them:
Professionalism
One of the reasons you need a domain for an email address is that a domain email shows professionalism. It shows that your company is established and creates a bigger image, even for small businesses. You may send many emails for business or marketing purposes, and a domain email will make it easier for people to remember your brand or company name.
Increases credibility
Domain email addresses can help your business build trust and credibility. Emails from gmail.com or hotmail.com are more likely not to be taken seriously and delegated to the spam folder because they look more suspicious and less reliable than domain emails. The chances of domain email getting to the spam folder are low. If you use an email address such as “yourname@gmail.com” and an email you send goes to your client’s or potential client’s spam box, your business could lose credibility.
Boosts your brand
Domain emails can be used as a marketing strategy as well. Every time you send an email, you indirectly promote your brand. Because as we mentioned above, a domain email can make people easily remember your business name. It’s free marketing.
Stand out from the competition
Using a domain email can set you apart from your less knowledgeable competitors. Using a free email address will raise issues about how seriously they take their business, even if they have worked out how to engage prospects to build new revenue. Some people will leave that company for another one like yours that has a professional image and includes a domain email address after seeing an email address that ends with Gmail, Hotmail, or yahoo.
Standardized emails for all employees
With a domain email, you ensure that everyone in your company has a similar email. Many companies use the first or last name of an employee and the company name. For example, john.doe@yourcompanyname.com. This way, clients know who and where the person who emailed them works. This shows you are highly professional and will help build credibility with your clients.
Control
When you have a customized email address with your domain, you control those addresses. Many businesses underestimate this reason, but they shouldn’t. Eventually, it will happen that an employee will leave the job, and they might take the email with them. And you never know how the person will use those emails. This could risk your company’s confidential information, especially when an employee leaves on bad terms. But if you have a domain email, you can control it and delete emails when someone is no longer an employee.
Get your business a domain!
Every business, no matter if it’s a small or large business, should have a domain or professionalized email address. If you’re taking your business seriously, don’t leave it in the hands of a free email service. Getting a domain for your business might cost you, but it will help you build a reputation, make your business look more professional, create trust and provide you with other services that a free email service can’t give.
