When it comes to company growth and expansion, online presence is one of the key aspects that need to be taken into account. With a good online presence, your company can attract new customers and boost its sales. In fact, online presence can even determine the success or failure of a business. In order to have a strong online presence, you need to make your website mobile-friendly, create engaging content, and promote your company on social media platforms.
The processes are digitized, the employees are involved – now only the customers have to be brought on board. But how does this actually work in times of digital change?
People inform themselves about the company, about the service provider before buying a product, before booking a service. In addition, you need about six to seven contacts to build trust. These figures alone show how important it is to be present online.
What makes a good online presence?
As a company, you have to be present where the desired customers are active. If the desired customers are private individuals, i.e. B2C Business, these are the classic social networks such as Facebook, Instagram and Twitter. Desired customers in B2B business, i.e. business contacts, are more likely to be on XING and LinkedIn. Virtually all contacts go to a search engine first, mostly Google. It is important to have a current entry in Google MyBusiness . In addition to the possibility of publishing the company data with telephone number and website, there is also the opportunity to post current contributions such as promotions and announcements. Customers should also find the opening hours here, so that they know whether it makes sense to call or whether it is better to send an e-mail.
In addition to all these platforms, it is of course also essential to have a website. Because all activities should lead to these. Here it must be immediately clear what the customer should do – a clear call to action is therefore mandatory:
- Should the customer call? Then the phone number should be clearly visible.
- Should the customer fill out a form? Then it should be intuitive to use and, above all, function safely and reliably.
- Should the customer send an e-mail? Then he needs a working e-mail address.
Social Media Marketing
Each social network has its own rules when it comes to care. They all have one thing in common: they must be well-groomed.
- Regular content: It doesn’t have to be the daily posting. The only important thing is that the interested parties see that you are really active. So if you decide to share two or three longer postings a week, you should distribute them regularly over the week.
- High-quality content: The customer is looking for an expert for his problem. In order to be perceived as an expert, you have to share high-quality content, i.e. deliver real added value. Don’t worry – if you give something away, you will also get something back and these are at best satisfied, paying customers.
- Professional profile: Each profile must be of high quality. Private party pictures have no place here. A business profile should also be recognizable as such. Some private insights, but targeted, build trust – here is obviously a real person behind the product or service.
A social media plan is the basis of every procedure. This must clearly indicate what, when and where should be posted, preferably directly with the media, the texts and hashtags. In order to send the postings really reliably, it can be helpful to install automated tools in which you enter several postings in regular positions, which are then automatically shared.
Then only the follow-up of the resulting contacts remains and the online presence will soon show its benefit.
What makes a good online presence is not just the fact that you have a website with a good design, good content, and interesting SEO tips, but it’s about being yourself and having a genuine personality. Being yourself on social media, in your blog, and in your online presence will show your audience that you’re not just a brand or a person who is trying to sell them something.