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App Development Planning Guide 

February 21, 2023 | Mobile App
App Development Planning Guide

A good app development planning guide is essential to the success of your project. 

The development process for an app is a long and challenging one. It can take months to get from an idea to a finished product that hundreds of thousands of people can use. But it doesn’t have to be that way.

You just need a guide to plan your app development to improve your chances of success and the quality of your final product. 

Here is an app development planning guide: 

  • Define app goals 
  • Define your target audience 
  • Research the market 
  • Brainstorm solutions 
  • Decide how to monetize your app 
  • Plan a marketing strategy 

1. Define App Goals 

Defining your app’s goal is the first step when you start app development planning. Setting the goals for your app will help you decide what your app’s design will look like and what features to add. When you define your app’s goals, you should ask yourself some questions, like what is the purpose of your app? How will your app make user’s life easier? What problems will your app solve? 

Answer these questions, and you will outline the goals you should focus on. Once you agree on the goals you want to prioritize, you’ll know where to start. 

2. Define Your Target Audience 

Understanding your target audience is very important when developing an app. Along with information such as age, location, gender, and career, it’s important to know your target user’s challenges, needs, and requirements. Here is what you should consider when you define your target audience:  

  • Who are your potential users? 
  • What problems do they face? 
  • What do they think about the problem you want to solve? 

 Also, you should know what technological platform they use so you can decide on what platform you want to build your app. Find out what device, operating system, and browser they are using. See what experience is expected on these platforms.  

 In addition, you can create a user persona, giving you an idea of your target audience. 

3. Research the Market 

After you define your goals and your target audience, it’s time to research your app’s market. You may find a new app idea, but the possibility that your app doesn’t have any competitors might be 0. There might be hundreds of apps with similar purposes and goals. That means you need to find out the weaknesses of those apps and use them as your strength. Market research is vital in the app development process. Knowing it can help your app stand out because you’ll know what your target audience’s pains are and what solutions they’re looking for.  

You can include a SWOT analysis to see your competitors’ strengths, weaknesses, opportunities, and threats and to compare them with your app.  

4. Brainstorm Solutions 

Brainstorming solutions is an important step in app development planning. When developing an app, you must consider what your end users will do. What are the types of things that people will do with your app? What features are they likely to want? How can you make it easy for them to get those features? Start by brainstorming ideas for each of these questions. You might start with a list of features your app must have and then ask yourself: “How could I make them easier to find?” Or “How could I make it easier for users to achieve a goal through this feature?”. 

Once you’ve got an idea of how you want an aspect of your app to work, keep brainstorming until you’ve got a full list of how your stakeholders and users might use your product. 

5. Decide How to Monetize Your App

It’s time to think about how you’ll make money from your app. Your app is more than just a bunch of code you put out there and waits for people to like it. It’s a business. And like any business, you need to plan how to make money from it. Apps can generate income in many ways. Some apps use advertising as their primary source of income; others revolve around selling virtual goods or other services within the app itself. You can also charge users directly through their credit cards or bank accounts if they want additional features within your app. 

6. Plan a Marketing Strategy

You started your app development process and got your app ready to launch. Now what? It’s easy to think that it’s time to enjoy your app. But that’s not it. To get your app into the user’s hands, you need to market it. 

Planning a marketing strategy is an important part of app development, especially if you want to build a successful business. It’s important to plan the steps you need to take to get your app in front of the right people at the right time. This can include developing a website or social media presence to create email newsletters and ads on Google Play. 

You can promote your app in many ways; you must find the one that fits you better and will make you stand out.  

Are you ready to plan your app? 

Planning is key to building a successful app, but it’s also important to remember that your app might not turn out as you intended. That’s why you need the right guide on what you must do first. 

Don’t start the app development process without first defining your app’s goals and target audience. Also, don’t underestimate market research; the lack of it is one of the reasons why most apps fail. Brainstorming the solutions should be on your planning process because, after all, your app should be a solution to users’ problems. Since your app is now your business, you need to profit from it. But you need a marketing plan to make a better profit and have your app in as many people’s hands as possible. 

And if you’ve already decided to build an app and you’re looking to find an app development company, we’re happy to give you the best service you deserve. 

Book a FREE consultation with one of our experts!